Last month my six year old niece turned to me, out of the blue, smiled and said,
“Na-tion-wide is on your side!”
She sang it, actually, with the perfect little melody that they use in the commercial. Since then (actually since I was about 10 years old), I’ve had commercial jingles and TV show theme songs running through my head. Some things I remember perfectly, in totality; some things are only snippets, half remembered like in a dream.
Like my niece, Grace, I was once very young and could play back ad jingles, but also like her, I exhibited no desire to buy insurance, or a used car, or bottled water.